Visual Identity

Muscular system

Movement

Enables the body to move using muscles.

Digestive system

Breaksdown

Mechanical and chemical processes that break food and provide nutrients.

Excretory system

Elimnates

Eliminates waste from the body.

Respiratory system

Exchange

The lungs and the trachea that bring air into the body.

Integumentary system

Envelopes

Skin, hair, nails, sweat and other exocrine glands.

Nervous system

Stimulates

Collects and processes information from the senses through nerves and the brain to cause physical actions.

Skeletal system

Supports

Bones supporting the body and its organs.

Immune system

Protects

Defends the body against disease-causing agents.

Reproductive system

Creates

Sex organs required for the production of offspring.

Endocrine system

Regulates

Maintains optimum levels of various compunds and regulate organ functions through hormones.

Cardiovascular system

Circulates

Circulates blood around the body via the heart, arteries and veins.

Picture This: Concept

Imaging is a fabulous science that would have been breathtaking and awe inspiring when discovered. Over several years the factor of surprise and knowing what’s within you has been reduced to becoming functional. People find amazement in being able to see images of body parts within them that explain the intricacies of how our body functions. It is this sense of amazement that we would like to rekindle by bringing forth the absolute science through the experience and knowledge of our practice.

Graphic Identity

Picture This is the ability to see images in a manner no one can see. It is an exacting science of reading images that are each unique and extremely individual. Our ability to sieve through complex visual information makes our knowledge and practice so special and unique.

The graphic identity for ‘Picture This’ embraces a dynamic branding approach. The identity brings together multiple offerings under one roof and simultaneously allows for each service to stand out on its own. The human body consists of 11 primary systems. The optimum functioning of these systems lead to our sustenance. In order to derive a visual language, each system is broken down to its core function and an adjective is derived to describe the same. These visual elements combined forms the holistic practise of Picture This.

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